CTR Calculator
Calculate click-through rate from clicks and impressions.
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Calculate click-through rate
Click-through rate shows how often people click after seeing an ad, email, search result or post. Enter clicks and impressions to calculate CTR. It is useful for paid ads, organic listings, email campaigns, social content and landing-page tests.
Clicks divided by impressions
Use the same reporting window for clicks and impressions when comparing campaigns.
Frequently asked questions
What is CTR?
CTR means click-through rate. It equals clicks divided by impressions.
Can CTR be over 100 percent?
Not when clicks and impressions are counted consistently.
Is a higher CTR always better?
Not always. Compare CTR with conversion rate, cost and lead quality.