ROAS Calculator
Calculate return on ad spend.
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Calculate ROAS
ROAS, or return on ad spend, shows how much revenue a campaign generates for each dollar spent on ads. Enter revenue attributed to ads and ad spend to see the ROAS multiple, revenue percentage and revenue minus spend. It is useful for paid search, social ads, shopping campaigns and sponsorships.
Revenue return, not full profit
ROAS focuses on revenue compared with ad spend. To understand profit, include product costs, fees and overhead in a broader model.
Frequently asked questions
What is ROAS?
ROAS is revenue divided by ad spend, usually shown as a multiple or percentage.
Is ROAS the same as ROI?
No. ROAS compares revenue to ad spend, while ROI usually compares profit to total investment.
Can ROAS be below 1?
Yes. A ROAS below 1x means revenue is lower than ad spend.