CPM Calculator
Calculate cost per thousand impressions.
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Calculate CPM
CPM means cost per thousand impressions. It is a common way to compare advertising, sponsorships and media placements even when the total impression count is different. Enter campaign cost and impressions to calculate the cost per 1,000 impressions.
Compare awareness campaigns
Use CPM when reach and visibility matter. For click or revenue performance, compare it with CPC, conversion rate and ROAS.
Frequently asked questions
What does CPM stand for?
CPM stands for cost per mille, or cost per thousand impressions.
What is the CPM formula?
CPM equals campaign cost divided by impressions, multiplied by 1,000.
Is a lower CPM always better?
Not always. Audience quality, placement and conversion results also matter.