Conversion Rate Calculator
Calculate conversions as a percentage.
Keep or share the finished result
Copy or share after running the tool. Saved tools and settings stay in this browser.
What would you like to do next?
Calculate conversion rate
Conversion rate shows what percentage of visitors, sessions or leads completed a target action. Enter conversions and total visitors or sessions to get the conversion rate and non-conversion count. It is useful for landing pages, forms, email campaigns, stores and product funnels.
Measure funnel efficiency
Use the same denominator consistently, such as sessions, users, leads or clicks, when comparing campaigns.
Frequently asked questions
What is the conversion rate formula?
Conversion rate equals conversions divided by total visitors or sessions, multiplied by 100.
Can I use leads instead of visitors?
Yes. Use any consistent total audience count that matches your funnel stage.
What counts as a conversion?
A conversion can be a purchase, signup, form submit, download or any goal you define.