Average Order Value Calculator
Calculate AOV from revenue and orders.
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Calculate average order value
Average order value, or AOV, shows how much revenue each order produces on average. Enter total revenue and order count to calculate AOV. It is useful for ecommerce dashboards, campaign planning, upsell tests, subscription analysis and revenue forecasting.
Understand revenue per order
AOV works best when revenue and order count cover the same period, channel or customer segment.
Frequently asked questions
What is AOV?
AOV means average order value.
What is the AOV formula?
AOV equals total revenue divided by total orders.
Should refunds be included?
Use net revenue after refunds if you want AOV to reflect kept revenue.