Unsubscribe Rate Calculator
Calculate email unsubscribe rate.
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Calculate unsubscribe rate
Unsubscribe rate helps show whether an email campaign is matching subscriber expectations. Enter unsubscribes and delivered emails to calculate the rate. It is useful for newsletter health checks, campaign comparisons, lifecycle emails and audience quality reviews.
List health signal
A single campaign can spike for many reasons, so compare unsubscribe rate with content, frequency and audience source.
Frequently asked questions
What is unsubscribe rate?
It is unsubscribes divided by delivered emails.
Should I worry about every unsubscribe?
No. Some unsubscribes are normal, but spikes should be reviewed.
Does this include spam complaints?
No. Track complaints separately if your email platform reports them.