Email Click Through Rate Calculator
Calculate email CTR and CTOR.
Keep or share the finished result
Copy or share after running the tool. Saved tools and settings stay in this browser.
What would you like to do next?
Calculate email click-through rate
Email click-through rate shows how many delivered emails produced clicks. Enter clicks, delivered emails and opens to calculate CTR and click-to-open rate. It is useful for newsletters, product updates, sales sequences and lifecycle campaign reporting.
CTR and CTOR
CTR uses delivered emails as the denominator, while click-to-open rate uses opens as the denominator.
Frequently asked questions
What is email CTR?
Email CTR equals clicks divided by delivered emails.
What is CTOR?
CTOR means click-to-open rate. It equals clicks divided by opens.
Which metric should I use?
Use both. CTR measures list-level response, while CTOR focuses on people who opened.