Lead Conversion Rate Calculator
Calculate lead conversion rate and cost per converted lead.
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Calculate lead conversion rate
Lead conversion rate shows how many leads become the next meaningful outcome, such as qualified leads, bookings or customers. Enter converted leads, total leads and optional spend to calculate conversion rate, cost per converted lead and cost per lead. It is useful for funnel reviews, sales handoffs and campaign quality checks.
Lead quality view
Pair this metric with CPL or CPA to understand whether a channel creates useful leads.
Frequently asked questions
What is lead conversion rate?
It is converted leads divided by total leads.
What should count as converted?
Use the next outcome that matters in your funnel.
Why include spend?
Spend helps compare cost per lead with cost per converted lead.