UTM Builder
Build campaign URLs with source, medium and campaign tags.
What would you like to do next?
Build tracked campaign URLs
UTM parameters help analytics tools identify where visitors came from and which campaign sent them. Enter a landing page URL, source, medium, campaign name and optional content or term values, and this builder adds the correct query parameters for you. It preserves existing URL parameters and updates the UTM values when you edit the form.
Cleaner links for marketing reports
Consistent UTM naming makes email, social, paid and partner traffic easier to compare later. Build the URL here, copy it into your campaign, then keep your naming convention consistent across channels.
Frequently asked questions
What are the required UTM fields?
Most campaigns should include utm_source, utm_medium and utm_campaign. Term and content are optional.
Will existing query parameters be kept?
Yes. The builder keeps existing parameters and adds or replaces the UTM fields.
Can I open the generated link?
Yes. Use the Open button to test the final URL in a new tab.